Ford Of The Automobile Industry - 3380 Words

Introduction Ford was founded by Henry Ford and incorporated in June 16, 1903. Ford is famously known for popularizing the assembly line with the production of the T-Model Ford. In addition to the Ford brand, the corporation also includes their luxury vehicle line Lincoln. From 1938-2011 Mercury was also a part of the Ford fleet of cars. During the financial crisis of 2009, Ford was one of the few American car companies that avoided bankruptcy. They have since grown to be the second largest U.S. based car manufacturer, and the fifth largest in Europe. Industry and Customer Value The customer base for automobiles is diverse and has different requirements and desires for automobiles. The auto industry has recognized these requirements and desires and manufactures various models to accommodate the customers. Ford is a true innovator in the automobile industry. They have made such headway mainly because they figured out to mass produce their cars quickly, thereby making it affordable to the customer base. Ford has made great strides in rebranding what value means to their customer. There are several factors that customers deem valuable when selecting a Ford automobile: Price- Although Ford produces a range of affordable automobiles suitable for every customer, one thing that Ford has done is officially lower the recommended price list on all of its medium and small cars. Dependability- Ford has prided itself on the dependability of its cars. In an effort toShow MoreRelatedFord and the World Automobile Industry1516 Words   |  7 Pages1. Changes in the structure of the auto industry The 1965-1972 automobile industry was a low competitive environment, and as a consequence was a profitable industry. 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Although Ford sales had been decreasing 20% from 2007-2008, Ford had prepared themselvesRead MoreEssay on Evolution of the Automobile Industry and Henry Ford1370 Words   |  6 PagesEvolution of the Automobile Industry and Henry Ford Henry Ford, the high priest of efficiency, was the tinkerer-craftsman who produced one of many horseless carriages, the automobile. Nearly three years after his only son was born in 1893, Ford succeeded in producing his first car. After months of vigorous work and two final sleepless nights, the Quadricycle tolled out of Fords garage. The Quadricycle was a primitive machine, with a tiller for a steering wheel, bicycle tires, a bicycleRead MoreFord s Organizational Changes Of The Automobile Industry2459 Words   |  10 PagesOrganizational Behavior November 14, 2014 â€Æ' Introduction Background – Henry Ford Founded in 1903, Henry Ford managed to get investor support to open the first manufacturing automobile company in Detroit, Michigan. 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